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Thu, Jul 3, 2008 12:14 EDT

Drivin' and Dialin': New Laws to Contribute to Massive Bluetooth Market Growth

Topic: Personal Management

Blog: Mobile WorkHorse

Current Rating: 5 Comments: 2

If you don’t currently use a Bluetooth headset or hands-free system along with your mobile phone, there's a good chance that'll change in the coming years.

Bluetooth headsets, hands-free units and other gadgets have been on the scene for nearly as long as mobile phones, but the coming five years will see unprecedented growth in the use of the short-range wireless technology in headsets and additional types of consumer electronics, such as digital media players, game consoles, computer peripherals and automobiles, according to research released in June.

More specifically, some 2.4 billion pieces of Bluetooth-enabled hardware are expected to ship globally in 2013, says market research firm ABI Research. That's a 300 percent increase over the 800 million Bluetooth-enabled units that IMS Research, another technology market analysis firm, expected to ship in 2007. And of those 2.4 billion units, more than half will be cellular handsets and another 20 percent or so will be Bluetooth headsets, ABI says.

The strong growth will be due in part to the decreasing cost of Bluetooth integrated circuits (IC), or microchips, as well as the fact that the technology is quickly evolving and gaining increased speed and functionality, according to ABI. But another leading driver of the predicted Bluetooth growth will likely be new legislation addressing cell phone use while driving, similar to the laws enacted by California and Washington state in early July. These new laws call for small fines or citations to be handed out to citizens caught talking on their phones while driving without the use of a headset or hands-free.

New York, New Jersey, Connecticut and Washington, D.C., have already banned the use of wireless handhelds while driving, according to BusinessWeek.com, but all six of the locales with such laws still permit drivers to speak on their mobiles while employing headsets or hands-free units. Additional states can be expected to follow the lead, as well, as they try to curb car accidents associated with driving and mobile phone use.

With some 23 million licensed drivers in California alone, according to PCMag.com, the laws are sure to give Bluetooth a significant boost….it just might take a while.

image of Jawbone Bluetooth Headset from Aliph
Jawbone Bluetooth Headset

"Some people are really proactive about going out and buying," Carl Derry, as spokesperson with GN Netcom, which makes the popular Jabra line of Bluetooth headsets, told BusinessWeek. The couple of weeks before and after new laws go into effect are typically the times when demand for remedies or ways to skirt the legislation is highest, Derry said.

Though the idea behind the California and Washington state laws is a noble one—make the states' road safer to drive on—and a boon to the Bluetooth market, I still can't help but wonder when such regulations will address the dialing of phone numbers while on the road. I use a Bluetooth headset frequently, a hands-free unit occasionally, and my BlackBerry supports voice dialing. But I still dial most numbers manually because voice-dialing doesn't always work and can be frustrating—and my patience for such confusion is minimal.

So even if I follow the California or Washington laws to a T, there are still a few seconds here and there when I'm looking away from the road

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Tue, Jul 8, 2008 17:55 EDT
Anonymous user
Posted by: Anonymous
Rating: 90

As long as it remains legal to eat a burger, apply makeup, fool with your CD player or fuss with your kids, there will be distracted drivers. Using a bluetooth headset does little to solve the problem. As usual these governments think they can legislate common sense and responsibility. It has never worked nor will it ever.

 
Wed, Jul 9, 2008 10:28 EDT
Posted by: Al Sacco
Rating: 90

Good point, Anonymous. For the most part, I agree. In fact, there have been studies conducted that found changing radio stations or eating while driving is actually more dangerous than chatting on the phone.

Regardless, I think some change will need to come, because the whole driving and dialing thing is getting a bit out of hand...

AS

About this Blog

Al Sacco writes about (and drools over) anything and everything mobile or wireless as it applies to the global workforce--with a focus on BlackBerry smartphones.

Got tips? Send 'em Al's way.

Follow this blog on Twitter: @MobileWorkHorse.

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