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Tue, Dec 23, 2008 12:15 EST

RIM BlackBerry Storm: Hot, Hot or Tempest in a Tea Pot?

Topic: Infrastructure

Blog: Mobile WorkHorse

Current Rating: 5 Comments: 14

Since its release last month, users of Research In Motion's (RIM) BlackBerry Storm have had a bit of a love/hate relationship with the device. Early Storm adopters either saw promise in the smartphone immediately, despite the poor quality OS code Verizon Wireless sold it with. Or they blasted the BlackBerry maker and cursed the carrier for shipping a smartphone that simply wasn't ready for the masses. This week, conflicting news reports raise the question: Has the BlackBerry Storm been a success for RIM and Verizon or a slow failure?

image of BlackBerry Storm 9530 with protective film being removed
RIM BlackBerry Storm, fresh out of the box

According to some of these reports, BlackBerry Storm owners are returning to Verizon Wireless stores in droves to demand refunds or exchanges for their devices. The New York Times' esteemed gadget reviewer David Pogue claims to have received "about 100" messages from readers who said they planned to return the Storm shortly after purchasing it. And some "extremely credible sources" told BoyGeniusReport.com that Verizon Storm return rates were as high as 35 percent to 50 percent.

But on the flip side, RIM's co-CEO, Mike Lazaridis, spread the word via a company earnings call that the Storm is Verizon's best-selling device to date, just a month after it went on sale. And both Verizon and Vodafone, which sells the Storm in the United Kingdom, deny all rumors of abnormal return rates. In fact, Verizon went on to say that the Storm has seen the lowest number of returns of any Verizon device "at this point in its life," and that it has the lowest rate of return of any PDA the carrier sells.

New research from ChangeWave suggests that Storm owners aren't overwhelmingly pleased or displeased with their new devices; roughly half of the 61 persons queried said they're somewhat satisfied with the device, while 33 percent claimed to be very satisfied and 14 percent said they're unsatisfied.

And good luck getting information from the carriers. Because Verizon hasn't released actual device sales numbers—or returns, for that matter—it's difficult to tell whether or not the BlackBerry Storm has been a success from a sheer sales perspective, though I imagine it has.

It’s clear that the decision to ship the Storm with BlackBerry handheld OS 4.7.0.65 was a poor one. Whether it’s RIM or Verizon Wireless that deserves the majority of the blame is another matter. (Verizon has since released a Storm update to 4.7.0.75, which is a vast improvement over the first official OS.) It's likely that RIM promised the device to Verizon for a November 21 launch, but for whatever reason, the Storm wasn't quite ready. I suspect Verizon wasn't willing to issue a delay, and it decided to ship the Storm with very buggy code—happy customers be damned. (Again, this is just my personal opinion.)

So though the Storm may be a financial success for both RIM and Verizon—we really don't know at this point--I've lost a bit of respect for both companies, especially Verizon. The decision to ship the Storm with a faulty OS shows a lack of respect for customers, even though a release delay would've also angered potential buyers. Personally, I'd have preferred to see the device delayed until the first week of December, when the Verizon Storm OS update was released, so we could've avoided the whole buggy-OS-mess.

From where I'm standing, the Storm has been great for RIM, if for no

You do not have flash or javascript support.
Average (3 votes)
5
 
 
Tue, Dec 23, 2008 16:07 EST
Anonymous user
Posted by: Steve
Rating: 70

I've been a Verizon customer for 10 years, dating back to when they were Ameritech (at least in Chicago). I've stuck with them because they had good service and great customer service. They really seemed to care about the customer in the past, but I have seen them depart from that in the last couple years. It now seems like they want to squeeze every last cent out of customers. For example, they disable features on their phones (like GPS), and then want you to pay to use them.

Another problem I have is the way they are now treating customers who don't have a large monthly bill. I was having problems with my phone last year and gave them a call. They flat out told me that they won't replace the phone or let me do an early upgrade because my monthly bill wasn't high enough. My only option was to pay full price for a new phone. I don't know how other carriers handle this, but it was like a slap in the face.

Also, I know that everyone is doing it, but I can't believe how expensive text messages have become. It is much cheaper for them if I send a text message instead of placing a call, but text messaging rates have skyrocketed and voice rates have remained steady and even dropped a little bit. Again, I know that every carrier is doing this, but I'd still like to see at least one carrier step up and offer fair rates. Watching Verizon go along with everyone and jack up the text messaging rates tells me how far they've come from being a consumer-oriented company.

Shipping a great phone with a faulty OS just adds to my growing list of problems with Verizon. I plan on switching carriers when my contract expires next year.

Sorry for the rant. Verizon is really getting on my nerves recently.

 
Wed, Dec 24, 2008 2:36 EST
Anonymous user
Posted by: Anonymous
Rating: 90

As a technician for both ATT and Verizon Wireless i can state that reviewers have consistantly showed a bias towards certain phones and a lack of integrity at informing their readers.

Lets lists the Launch issues of the Iphone 3g and the Storm.

The Iphone Issues

Drop calls due to faulty hardware that Apple is trying to software bypass

Phone stays on Edge despite in 3g network coverage

Email function does not always work.

If Phone is on 3g network with option for Edge it will switch to edge while disrupting web surfers can causing them to have to restart their web browsers.

Now we go to the Storm's Launch Issues.

Laggy interface.

Camera has lag issues.

Accelleramator effected by lag issues.

OS is slow and causes the phone to perform sluggish.

Pro's of each phone.

Iphone UI is simple to use and brings a simplicity not known to Smartphones. The user experience when surfing the web is fun and easy.

The Storm. The Communication side of the phone is rock hard. Media players is crisp providing a great experience for users. The device can run multiple program suchs as Myspace, aim, and what have you thus keeping its user connected.

What review sites have done has glossed over the issues of the iPhone to the point of almost being apologetic for whatever iPhone 3g problems there are. They have insisted that all issues seem to be Software related and software updates will fix theses issues and hence have blessed the iPhone with good ratings.

None is more prevelent in that statement then Mobile Burn, Engaget, Boygenius, and Phone Arena. However the reviews for the Storm have been the opposite where the review sites are highlighting all the wrongs of the device glossing over the strengths and pretty much writing damning articles and creating a negative Stigma for the device despite all features are fixable by software.

What we have seen is simple. The Reviewers fell inlove with the appeal of the iphone and do not care to write reviews past 'easy to use makes best!". In truth if reviewers were to write unbiased reviews no phone except a Nokia would ever get a glowing review as EVERY phone has an issue.

 
Wed, Dec 24, 2008 8:36 EST
Posted by: Al Sacco
Rating: 90

All I can say is that I saw promise in the Storm immediately--despite the obvious issues with OS 4.7.0.65. In fact, I wrote a post to defend it from a biased evaluation by one of the most influential reviewers in the business...

AS

 
Wed, Dec 24, 2008 1:15 EST
Anonymous user
Posted by: Anonymous
Rating: 10

Verizon has NOT locked GPS on the Storm. You are free to use any Navigation app you want including Blackberry's own which comes preloaded on the device. Yes, FREE. FOREVER.

As for the OS, I believe too much emphasis has been placed on a few faulty phones. Note the VAST MAJORITY of STORMS did not even SHIP until AFTER the new OS was released.

 
Wed, Dec 24, 2008 8:12 EST
Posted by: Al Sacco
Rating: 90

First of all, nowhere in my article do I state that Verizon Wireless has locked down GPS on the Storm, so you're not correcting anything. Not sure where you're coming from with that...

Perhaps you meant to comment on my "BlackBerry Storm Gets TeleNav GPS App" story?

As for the fact that Storms are now shipping with OS v4.7.0.75, I don't believe this was the case until very recently, so I'm not sure that the vast majority of Storms shipped with the newer OS. Got some numbers or sources to back up your claims?

What I am sure of is that the VAST MAJORITY of Storm reviews--the places where non-Storm owners get information about the device--are of devices running 4.7.0.65, the OS the Storm originally shipped with...

AS

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About this Blog

Al Sacco writes about (and drools over) anything and everything mobile or wireless as it applies to the global workforce--with a focus on BlackBerry smartphones.

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