NEWSLETTERS
 

CIO.com updates, insights and advice on technology, management and your career.

 CIO BlackBerry News and Tips
 CIO Research and Analysis
 CIO Microsoft
 CIO Insider
 
 
 
SUBSCRIBE TO CIO
 
Are you involved in setting the direction for your company's IT budget or strategy?

Apply today for a FREE subscription to CIO Magazine!

 


Fri, Jun 6, 2008 15:23 EDT

Windows Mobile Chief All Smiles in Shadow of BlackBerry, iPhone

Topic: Infrastructure

Blog: Mobile WorkHorse

Current Rating: 4 Comment: 1

The blogosphere has been all abuzz lately with iPhone and BlackBerry hype.

In fact, you'd have been hard-pressed to visit a technology news site or blog during the past few weeks without seeing an abundance of Apple iPhone and BlackBerry coverage. That's because the next-generation iPhone is due any day now and rumors are running rampant. (Will it have 3G? GPS? A front-facing camera for video calls? An internal tazer to discourage thieves, perhaps?) And Research in Motion, maker of the BlackBerry, the leading smartphone in the United States, is also expected to soon release its latest and greatest, the BlackBerry Bold.

What you're not hearing too much about is Windows Mobile, even though there are a handful of new exciting devices in the pipeline: The HTC Touch Pro; Palm Treo 850 and Sony Ericsson Xperia X1.

Microsoft SVP Andy Lees
Microsoft SVP Andy Lees

But Windows Mobile chief, Andy Lees, senior vice president of Redmond's Mobile Communications Business, doesn't appear to be as concerned as one might expect about the lack of attention. On the contrary, he sent a letter out to Windows Mobile partners—device makers, carriers, application developers—touting the platform's recent success and thanking them for their continued support.

Lees's letter is particularly timely for two reasons: 1) I recently pledged to increase my coverage of Windows Mobile for CIO.com instead of my typical BlackBerry focus and his comments make great fodder; and 2) research firm IDC last week released a report that includes some current smartphone market share numbers, as well as forecasts. And according to IDC, RIM's the clear leader in the U.S. smartphone space, followed by Apple. The leading Windows Mobile devices makers like HTC and Palm were largely left in their dust, at least in the United States.

Here are a few highlights from Lees's letter, as well as my take on each of them:

1) Microsoft plans to sell 20 million Windows Mobile smartphone licenses in 2008

That's about 5 million devices shipped each quarter, and it's no number to gawk at, especially when you consider that Apple, which had just under 20 percent of the U.S. smartphone market in the first quarter of 2008, sold just 1.7 million devices during the period, according to the Associated Press. But Lees was talking about worldwide numbers and Apple's largely focusing on the United States, whereas much of Microsoft's business is overseas. (RIM refuses to provide specific sales numbers.)

2) More phones running Windows Mobile were sold in the previous four quarters (Q2 2007 – Q1 2008) than BlackBerrys

Again, this is noteworthy, but it's difficult to compare the two because Windows Mobile runs on so many more different makes and models of smartphones than the BlackBerry operating system (OS). Lees stated in the letter that there are 50 different handset makers that have built about 150 smartphones for Windows Mobile. BlackBerry handhelds are the only devices that run RIM's OS, and the company's current product line is made up of closer to 15 devices, though some of its older handhelds are also still available. Furthermore, there's only one iPhone, so it's sort of an Apples to oranges comparison—poor pun intended--to stack the three companies' number next to each other.

3) In Q1 2008, year-over-year unit growth alone was greater than Apple's total iPhone sales

Again, this could largely be attributed to the sheer volume of smartphones that run Windows Mobile. Apple sells only one handheld, so it makes sense that Microsoft
You do not have flash or javascript support.
Average (2 votes)
4
 
 
Thu, Jul 3, 2008 18:33 EDT
Posted by: James Gingerich
Rating: 90

Give me market share any day.

In the early 80's the Apple II and subsequently the Macintosh held the spotlight. Microsoft eventually dominated the home PC market by making their O/S available through several PC manufacturers.

Lees no doubt has learned from history and feels that Microsoft is positioned right where it needs to be.

James Gingerich
Sr Partner Account Manager
Sybase iAnywhere Solutions
jgingeri@ianywhere.com

http://www.linkedin.com/in/jamesg2006
http://softwareindustryrant.blogspot.com/

Post new comment

* Subject:
* Username:
* E-mail:
The content of this field is kept private and will not be shown publicly.
Homepage:
* Body:
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <blockquote> <strike> <p> <br>
  • Lines and paragraphs break automatically.
More information about formatting options

* Denotes required field.

About this Blog

Al Sacco writes about (and drools over) anything and everything mobile or wireless as it applies to the global workforce--with a focus on BlackBerry smartphones.

Got tips? Send 'em Al's way.

Follow this blog on Twitter: @MobileWorkHorse.

Start a Conversation
Click to post

Got something to say? We want to hear it! Click the Post button to get started. GO»

EXPERT ADVICE
See our roster of experts.

Advice & Opinion from more than 113 of IT's most insightful thinkers.

  PARTNERS       WEBCASTS    
 

Windows 7 Webcast Series

There's a lot of buzz about Windows 7 out there. Each month in our webcast series, listen to analysts and customers discuss how Windows 7 and the Windows Optimized Desktop is impacting large companies around the world. Learn how they evaluated Windows 7, including the cost of deployment, deployment strategies, and tangible benefits.

Sponsored by Microsoft  Listen to on-demand Recordings »

 

Service Level Management Best Practices Life Cycle Overview - Improve Service Levels

Best practices for Service Level Management (SLM) is a process for consistently meeting customer requirements and delivering on IT's promises. See the steps required to ensure high-quality SLM.

Sponsored by Compuware  Read this White Paper »

 

Keeping Your Members Safe from Online Scams and Predators

In order to keep fraudsters out, romance sites must deploy effective solutions that look at information independent of what is supplied by users. A device fingerprinting solution such as iovation ReputationManager™ provides unique insight into the computers being used to create multiple accounts and exposes hidden device-account relationships that identity-based fraud solutions often miss.

Sponsored by iovation  Read this White Paper »

Resource Alerts

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Resource Alerts

Get instant email notification when white papers, webcasts, and case studies are added to our library. Don't just be up-to-date—be up to the minute with our new Resource Alerts.

Defend Against Blended Threats: What You Need to Know

Blended Web and email threats are becoming increasingly complex and represent a huge...  View Now »

 

Prescriptive Actions to Reduce Risk

In this Webcast, learn best practices for effective systems management in a heterogeneous environment and keep client systems cost under control.   View Now »

 

Webcast- Vantage 11: Redefining Application Performance Management

Compuware's latest release, Vantage 11, is a major advance in end-to-end application performance management--bringing together proactive issue identification, quantification of business impact and problem resolution into a single solution. Tune in to learn how Vantage 11's top-down approach helps you make better decisions and dramatically lower operations costs.  View Now »

Resource Alerts

Get instant email notification when white papers, webcasts, and case studies are added to our library. Don't just be up-to-date—be up to the minute with our new Resource Alerts.

 
NEWSLETTER

Sign-up for the Blogs & Discussion Newsletter

 
FEATURED SPONSORS
 
 
 
SPONSORED LINKS
 

Return on Information: Google Enterprise Search pays you back. Get the facts.

VMware. The source for Business Infrastructure Virtualization.

ShoreTel tells businesses to untangle from competitors' complexity and turn to its brilliantly simple UC solution

See how AT&T can help protect your network.

Streamline IT Costs. Boost Performance with WAN Optimization.

Build your 1st app FREE with Force.com

TDWI checklist helps define data readiness for analytics. Download report.

A Clear View Toward Virtualization

Virtualization Technology as a Business Solution

The rules of infrastructure management just changed.

A Clear View Toward Virtualization

Interactive Q&A helps you discover key ways to maximize IT assets.

Ready to virtualize tier one applications? Check your virtualization maturity.

Think you can't afford a Cisco Switch? Cisco Catalyst Switches are now more affordable.

Five minute business analytics assessment. Immediate results.

The Case for Investing in Business Analytics Technology. Read white paper.

Upgrading to VMware vSphere with vWire

Top 10 Lessons Learned for Corporate 3G Mobile Broadband Deployments

CRM Built for IT: The Executive Guide to Selecting CRM that Meets IT Needs

Return on Information: Google Enterprise Search pays you back

ROI of Application Delivery Controllers

Making Consumer Two-Factor Authentication Simple and Cost-Effective

Mining the Cloud to Ease the Enterprise Compliance Burden

Solve Five Key IT Security Challenges with Cloud-Based Authentication

White Paper: Right-Sizing Your Power Infrastructure

AT&T Synaptic Storage as a Service. Expand on demand

Trend Micro ranked #1 against real-world malware. Read more.

Webinar: Jump-start your in-house e-discovery with Ringtail QuickCull from FTI Technology

Top Five CIO Challenges

Read the RSA report: Security for Business Innovation

64-page prescriptive guide to security, compliance, and IT operations.

Increase UPS efficiency without sacrificing protection.

eZine: A Roadmap to Reducing IT Complexity

Reduce risk, gain agility. See how Progress can help your business.

Virtualization Technology as a Business Solution

eZine: A Roadmap to Reducing IT Complexity

World-class trading technology solutions from NYSE Technologies.

If You're Paying for Telecom, You're Paying Too Much. Contact Asentinel Today.

Trade-In your old printer and save up to $1,000 plus free recycling!

infoBOOM! - The Mid-Sized Company CIO's Exclusive Community

Live Webinar: Applying Business Analytics. Click here to learn more

Removing Barriers To Better Server Virtualization Efficiency

4G Revisited. The Continued Evolution of Wireless Mobility.

What's Next for Enterprise Resource Planning?

Maximizing website Return on Information with high-quality search

Gartner Magic Quadrant, Application Delivery Controllers 2009

Authentication as a Service by Forrester Research

Cloud-Based Authentication for Next-Generation Extranets

Cut Costs & Green Your IT Operations with PC Power Management

White Paper: 4 Customer Service Myths