Social Media Matters

About this Blog:

Kristin Burnham chronicles what matters (and what doesn't) in the world of social networking, Web 2.0 and consumer applications.

Kristin Burnham

GM’s Move Mars Social Media Ads; Did the Auto Maker Mess Up?

|   News that General Motors is pulling its $10 million ad campaign from Facebook—just days before the social network's historic IPO—is making waves and casting doubt on Facebook's sustainability.

FBI Wants to Wiretap Social Media Sites: Is It Fair?

|   As email, instant messaging, videoconferencing and tweeting have risen in popularity, authorities have had difficulty eavesdropping on conversations.

Facebook Tests 'Trending Articles' in News Feeds

|   Last week I heard that Facebook is testing a new feature called "Trending Articles"—an ugly and disruptive section that would appear in the middle of your News Feeds and list a handful of recommended articles.

Turn Facebook Into Pinterest With This New App

|   Pinterest, the newest social network to take the world by storm, is coming to Facebook in a unique iteration: an app that redesigns your News Feed, Timeline, friend list and multimedia pages to look like Pinterest's home page.

Google+ Needs to Focus on Differentiation, Not Aesthetics

|   If imitation is a form of flattery, Facebook should be flattered.

CIOs Must Embrace Social Networks to Drive Social Business

|   Maybe it's because their jobs are too demanding to make the time or maybe they're just not interested, but one thing is clear: According to a new study, CIOs just aren't into social media. Whatever the reason, it’s a bad sign.

Facebook Says Employers Have No Right to Access Your Account

|   In a blog post from earlier this week, I detailed the alarming Associated Press story about a New York City man who, during a job interview, was asked to provide his F

Would You Give Your Employer Access to Your Facebook Page? [Poll]

|   Facebook is a personal space. It's where you keep in touch with friends, share photos of vacations and express your (sometimes mundane) thoughts. You probably keep relatively strict settings, too, to ensure you're only sharing with certain people or networks. So what would you do if a company...

Enterprise Social Networks Deserve Time, Careful Consideration

|   When I attended Gartner's Portals, Content and Collaboration conference two years ago, two statistics surprised me: Barely half of the 500-plus attendees had a Facebook account and nearly 70 percent of attendees said their company blocked access to social media in the workplace.

Google’s New Privacy Policy Highlights Need for Better Settings

|   Google's updated privacy policy--which allows the company to share information about you across all of its services--has drawn criticism worldwide. Here's how its changes affect your online identity and why Google now needs to focus on making its privacy settings easier to use.

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Cloud computing has emerged as one of the most significant game changers to hit the technology landscape in the past 20 years. With this massive expansion of the cloud, the perception of the IT organization is shifting from a utility player to a change agent. This eBook breaks down five ways progressive organizations are using cloud-based IT Management solutions to help drive innovation and become more strategic, including: adding visibility and analytics, speeding up time-to-value, lowering costs, improving prioritization, and providing a blueprint for future cloud deployments.
Read the white paper to see how IBM helped Citigroup deliver new services and enhancements to their 200 million customers faster.
There are 3 ways to modernize legacy applications: rewrite completely, acquire packaged solutions or migrate existing code. This paper explains why it's best to migrate and how IBM® Rational® software can help.
Accommodating specific lines of business can result in a hybrid ecosystem of applications and servers. The resulting complexity of this architecture makes for an environment that is costly to maintain and difficult to change when addressing new challenges.
This whitepaper will help you to define a mobile device passcode policy. Security managers must attempt to reconcile two opposing goals. They must: 1) create a passcode policy that is strong enough to protect the device if it is lost or stolen, while: 2) not annoying users with needless length or complexity.
This whitepaper, authored by The Radicati Group, looks at the key reasons organizations should consider moving to a cloud-based archiving solution. Email archiving solutions enable organizations to store, monitor, and collect electronic data exchanged by their users to comply with internal policies and regulations.
ATERNITY will showcase a 30-minute demo on how Fortune 500 companies are leveraging its award-winning FPI Platform to deliver a user-centric approach to Proactive IT Management.
For businesses to move forward and tap into the ever-expanding universe of Internet users and network-enabled devices, it's critical to learn how to make the transition to IPv6. Learn the critical steps your organization must take to make a seamless transition-and keep your business world connected.
Learn how IT teams can protect against spear phishing tactics. Harry Sverdlove, chief technology officer of Bit9 offers a frank discussion about spear phishing - the most common technique used in today's advanced attacks.
Learn how to build a solid business case for your migration to Red Hat Enterprise Linux so you can run leaner, innovate faster, be more flexible and own the New Now.
Social media isn't about you; it's about everything around you. As you consider how your customers want to communicate with you, social media is something that can't be ignored. But what should your strategy be? Is social media "just another channel?" What kind of a plan makes sense for your contact center and for your customers? Join our experts as they share their insight and research results.
Hardware tokens were a popular method of strong authentication in past years but the cumbersome provisioning and distribution tasks, high support requirements and replacement costs have limited their growth. The additional log-in steps that hardware tokens require and the resulting user frustrations have limited adoption and make them impractical for larger scale partner and customer applications.

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