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Thu, Jul 23, 2009 15:40 EDT
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Posted by: C.G. Lynch in Rants Topic: ApplicationsBlog: Web 2.0 Advisor
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A recent report revealing that nearly half of office workers visit Facebook during the day shouldn't be cause for concern amidst the corporate ranks. In fact, many of these people remain ahead of their employers in understanding how people will communicate with one another in the future.
The report, which was conducted by Nucleus Research, a Boston-based consulting firm, randomly polled 237 office workers. It found that 77 percent of workers have a Facebook account. Of those, nearly two-thirds visited Facebook during the day for an average of 15 minutes.
One key "I told you so" statistic that corporate dinosaurs will cling to is that Nucleus estimates a 1.5 percent loss in productivity as a result of Facebook usage. Furthermore, 87 percent of employees who access Facebook at work during the day couldn't find a discernible business reason for doing so.
Any new technology in the workplace brings an initial dip in productivity. When offices added telephones and later e-mail, people contacted friends and family, interacting with them during business hours. In fact, they still do so today.
Facebook will become more useful. Currently, Facebook remains a place for pictures, games and fun. But as more companies utilize its platform, however, that could change. WorkLight, for instance, has built connectors that securely bridge corporate apps into Facebook. Salesforce.com has bridged Facebook to CRM and other cloud-based apps.
You might also argue that the erosion of the typical 9-5 schedule negates the need for these types of appraisals altogether. Slow and busy periods can come any time of day. For instance, if you spent your weekend finishing a project or stayed late during the week, you surrendered time normally reserved for friends and family because you made work a high priority. As a result, if you have a slow afternoon (on a weekday) and decide to cruise Facebook for a few minutes, you should feel entitled. You can't predict a slow period; you attend to work as it comes.
Furthermore, people find other ways to waste time at work. Older workers e-mail friends from their Outlook account, which the dinosaurs find more palatable evidently. People who smoke cigarettes have found a loophole into gaining an extra hour of time away from their desk.
Of course, maybe Facebook will build an app for that, and save everyone some time.
Well said. As a fifty-something with more than 30 years in the industry dating back to the mainframes and having remade myself several times through the decades, I resisted Facebook till last year. My interest was piqued when we were researching for a proposal related to crowd-sourcing. In the position of a bachelor priest counselling married couples, I decided to embrace social networking with passion and academic didaction to bring first-hand experience to my consulting.
This has been a valuable experience in many ways. Facebook (and Linked-In), for me at least, provided the following corporate advantages:
1. A constantly linked in network that is engaged and active and represents kinetic energy and not off in some black book resting as potential energy.
2. A feeling for the pulse of people - what people are thinking, doing and yes, even buying.
3. An appreciation for the clear, quiet, earnest contribution of "one" that usually gets drowned by the bully in corporate meetings of the "many". Out of these sincere and quiet contributions lies the promise of progress, not the hasty agreements hammered down by loud and hectoring committee members in a corporate setting.
Trying to limit social interactions as a interruption of work be they water-cooler conversations, Facebook, telephone calls, or simply stepping into an office to chat, is not only short-sighted, but contributes to the people "stove-pipes" that are the bricks of organizational dysfunction.