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Wed, Jun 17, 2009 18:17 EDT
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Posted by: C.G. Lynch in News Topic: Personal ManagementBlog: Web 2.0 Advisor
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Some people go for the vacation picture. Others select the hipster, I'm too cool to look straight at the camera shot. Then there's the partier. The artist. The bar rat. The marathon runner. The hiker. The Steve Jobs-esque man-in-black. The boring (but safe) all-business headshot. Like it or not, your social networking profile picture says something about you.
Like me, you're probably guilty of some of the aformentioned poses, in the past or present, on your various social networking site profiles. As our Twitter, Facebook and LinkedIn contact lists swell with a mix of friends, family, colleagues and customers, the profile pictures that we choose for each service will be judged by each group accordingly. The decision of which picture to use can be as much philosophical as it is professional.
Truth is, this photo may be used by people whom you don’t know very well as they try to size you up – personally or professionally. So it matters. It’s no wonder, then, that you want to look good – but perhaps, not too good. And definitely not like you're trying hard. (Take note, glamour shot fans.)
Most career experts I've spoken to say a good, professional headshot works best, and if I worked in career consulting, I'd say that's safe advice.
But I do feel that social networks enable us to share more than just the our work projects; social networks allow us to know each other on a more personal level (which is good for business in my opinion). So I say even if you want to play it safe on LinkedIn, you should be yourself on Twitter and Facebook.
That said, I do think some profile pictures are big offenders. I'd love to hear what you think are the worst social networking picture choices as well (comment below).
Here's the ones that stick out for me:
The No Look at the Camera Shot
I'm guilty here. Because I have a bit of a goofy smile, it's tempting to go with this shot. Maybe you used the one that your buddy took when you weren't paying attention.
Although, since these pictures have become so pervasive across Facebook and Twitter, my guess is that you knew your picture was being taken and you intentionally weren't looking, which, at best, makes you a bit of poser, and, at worst, fairly vain.
The Swimsuit Shot
Unless you're a supermodel who just launched your Twitter account, that picture of you emerging from the Pacific and walking up a sandy beach doesn't do anything for most of your social networking followers.
Well, to be fair, maybe you don't need to be a supermodel to have some people appreciate it, but in general, this can't be good for business. To me, this picture screams insecurity. It's like the dudes who shower and spike their hair before they go the gym to lift weights; yeah, guys, we're all really impressed.
The Guy with a Baseball Cap
Guilty here as well, but I have now realized the error of my ways. First of all, it could appear that you're trying to hide your hair (or lack of it). If the brim is tucked low, you're hiding your face.
The reality is, people respond to confident-looking pics. It doesn't matter if you're bald, or if you have stunning (or not so stunning) facial features. Don't hide behind your cap. Be you.
The Glory Days Pic
I'm sometimes shocked when I meet someone if my whole image of the person was based on a social networking profile pic. We all age. Wrinkles and fat happen. Just own it. By all means, choose a picture that you find flattering,
I really think the not-looking-at-the-camera shots aren't so bad. Candid shots tend to capture more emotion and action than posed portraits. This kind of emotion helps to tell others what kind of person you are (and what kind of moods you are subject to). In my opinion, that works well with social networking.
What if you are guilty of multiple transgressions?? I'm not doing so good.
Because the photo is probably the very first thing people see on any online profile, the one you choose is critical.
I don't know that you have to have a professional do your photo, but you surely shouldn't use some of the following I've seen on LinkedIn and Twitter:
-- No actual photo – just a logo or goofy drawing.
-- One for a CEO that showed him in a t-shirt proudly holding up a beer.
-- A very suggestive one of a female marketing director in a revealing low-cut top.
-- One of a man who looked like he just woke up.
-- One that could have been a mug shot – a VP of sales who looked like he was on his way to the slammer.
Maybe the most incongruous one was a photo of a young child. Was this the person’s child or themselves as a child? Either way, it did them no good on their profile.
As you say, keep in mind what kind of impact your photo will have and whether it sends the right personal brand message.
-Meg
Profile picture is the first thousand words people will have as they meet online. Unless someone uses a service to create their online profile the picture is the person non-verbal indication about who they want you to believe they represent. Select wisely.
Facebook, Linkedin and so on have become so important in building our social persona that you really have to be careful with the profile picture you choose to display. Even if you intend to use it only for your friends, a potential boss or your present boss can watch a not-very-favourable picture of you in Facebook and then have a totally wrong misconception of you. Personally, I try to add full face or carnet size pictures in which I look relaxed but quite formal.