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Wed, Jun 27, 2007 12:27 EDT

Enterprise 2.0: A Must in a Dog-Eat-Dog World

Topic: Applications

Blog: Innovation and IT Strategy

Current Rating: 4 Comments: 3

Web 2.0 tools for the enterprise promise help with innovation.

In response to the prediction that the pervasiveness of information technology would level the playing field within an industry, Andrew McAfee and Erik Brynjolfsson write that just the opposite happened. “The reason: Even with IT, both innovation and replication require a combination of leadership and insight from executives.”

Insight. The act or outcome of grasping the inward or hidden nature of things. What is more hidden than ideas that have no place to go? Great improvements that are never made because they are never voiced? Missed opportunities for synergy because employees barricade themselves in their own silos?

Enter Enterprise 2.0. The term may seem like an overhyped media darling, but the promise is real say Enterprise 2.0 advocates, such as Harvard Business School Associate Professor McAfee, who coined the term. One of the most important changes Enterprise 2.0 will enable, he says, is greater ability for companies to innovate. And anyone working in the cutthroat landscape of today’s corporate America knows that the need to innovate is a pressing one. In the article referenced above, “Dog Eat Dog,” McAfee and Brynjolfsson write, “Competition is constant, fierce and characterized by only temporary advantage, fueled by the ease with which software makers and other high-tech companies can copy and distribute new products and services.” This “brutal competitive cycle,” first applied to high-tech industries, now increasingly is true for the entire U.S. economy, especially in industries that buy the most software and computer hardware. 

What this means is that innovation will only become more important, and who better to generate it than your own employees? In spite of all the layoffs and competition within corporate America, McAfee believes that most people take great pride in their work and want their company to do well. And to that end, the promise of a technology toolkit helping people find each other and work together is legitimately new, says McAffee. “I look at [Web 2.0 tools] as new vehicles that enable a greater flow of information and emergence,” he says. Enterprise 2.0 tools—such as blogs and wikis—give employees a way to collect and share their ideas, search for information they want, connect with others, develop a structure around the material and choose what’s best (through voting or rating). If implemented right—model what you want then

You do not have flash or javascript support.
Average (3 votes)
4
 
 
Wed, Jun 27, 2007 20:52 EDT
Posted by: remi
Rating:

Our company has made some attempts at using WEB 2.0 tools to help communicate more efficiently between remote locations (we have 10 different offices in 3 countries). In addition of the geographic dispersion, we also face major differences in culture.

We have been trying a few solutions available on the market. Our observation has been that each solution taken separately is OK, but it has been really challenging for us to manage “farms” of disparate blogs and wikis from different suppliers.

The first integrated offers are arriving on the market. Companies like Socialtext or Netcipia are positioning themselves on this niche. We are currently testing Netcipia, an open source solution from the eponym company.

While a much better solution, I still believe that we are at least 12 to 18 months away of the first real feature-rich solutions that will integrate ratings, aggregation, search, etc.

 
Tue, Jul 3, 2007 2:08 EDT
Posted by: Sureshram
Rating:

i would say E2.0 is a more of a revolution in the way we have been seeing web applications in the past decade. E2.0+SOA can make a perfect combination as for web applications are concered. But what matters is when to choose what...i dont think if there is a website which shows news really requires a E2.0/SOA to be implemented, while if u have a erp kind applications which is to be web service driven and thinking of SaaS model and so forth E2.0+SOA becomes critical here.

So the choices are here , its up to us to choose the right one at the rite time.

 
Thu, Jun 28, 2007 6:36 EDT
Posted by: Nabukaz
Rating:

There are some of the applications that are perfectly usable in the web 2.0 realm for many companies such as salesforce.com (other CRM sites as well), basecamp.com (other project management as well). But when it comes to social applications the focus is not there yet.

I just wrote a post in practical terms for what I see the next applications for E2.0 using MS tools.

Mario Ruiz
www.oursheet.com

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