Today businesses expect IT to be not just a technology provider but also an engine for growth. This expanded role challenges IT to deliver high-quality, business-oriented services while coping with escalating technology complexity and diversity and driving down costs. IT needs a unified management approach that directly links IT to the business and increases efficiency through well-controlled automation.

IT can move beyond technology-centric management to Dynamic Business Service Management (BSM). This dynamic BSM links IT services to business priorities, ensuring that IT priorities and investments are aligned with business goals.

This alignment can be achieved through a unified approach that delivers business-level insight, built on a unified service model and an integration platform that provides intelligent automation for the entire service life cycle. This model enables IT organizations to manage services, and not simply the underlying assets — thereby dramatically increasing the utilization and performance of the infrastructure and enabling dynamic allocation of resources to meet business demands.

IT organizations can start to reap the tactical and strategic advantages offered through initiatives that focus on consolidating infrastructure management, implementing service management best practices, improving application performance and service levels and automating the data center.

By applying new levels of consolidation, automation and insight, dynamic BSM delivers improved service levels, business alignment and cost controls. BSM also provides the ability to manage service at the transaction level, which enables you to better manage user experience and provide more relevant business information.

Dynamic BSM automates both the processes of IT management and the life cycle of each service. These improvements in insight and automation free up resources for strategic IT projects and enable IT to become an engine of business growth, agility and innovation.

Don LeClair is the Senior Vice President of CA Technology Strategy and is responsible for working across CA to define EITM solution strategy and direction. Don is a 17-year veteran of CA and a Distinguished CA Engineer.

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