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Fri, Dec 14, 2007 16:55 EST

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Posted by: Elana Varon in Rants Topic: Enterprise ManagementBlog: Innovation and IT Strategy
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Yet another study finds that executives talk a good game about how important IT is to business operations and future competitiveness, but they aren't doing much about it.
The latest is a survey of 456 business and technology executives by Diamond Management & Technology Consultants. The results speak (depressingly, alarmingly) for themselves:
However,
Even more mind-boggling, considering how pervasive technology has become:
What's going on here? This isn't like those surveys of social attitudes, where people sometimes lie to pollsters because they want to appear open-minded. Is it? Are business execs just trying to sound hip when researchers ask them whether they care about IT, because all the management literature says they should?
There's also noticeable disconnect between business units and corporate headquarters regarding how much impact IT will have on specific business functions. You guessed it: the corporate suits don't get it.
This last observation offers the report's authors, Chris Curran, Diamond's CTO, and John Sviolka, vice chairman and managing director for innovation and research, a ray of hope: "CIOs who can close those expectation gaps and meet the demand for breakthrough innovations can become heroes whose efforts contribute directly to the bottom line."
Yet the need for heroics reflects poorly on companies' ability to innovate and compete. As my colleague Tom Wailgum observed last week, we're past the point when IT leaders should be complaining about not being aligned.
There's a recession coming, the economic analysts say. The last time the economy turned south, IT budgets shrank, and CIOs retrenched into operations. I don't think that's going to be enough for most companies this time around. Even in companies where operational efficiency is the focus, execs have to understand how their IT investments further their business goals. Whose fault is it that they don't?
“…noticeable disconnect between business units and corporate headquarters regarding how much impact IT will have on specific business functions…execs have to understand how their IT investments further their business goals”
One of the main differences between professions like engineering and architecture, and IT, is that for many years they have been fully documented.
Like IT, the very complex projects they manage involve many related assets, processes and people. Yet unlike IT, the business and the professionals can easily understand each other, disasters are fairly rare and generally there is mutual respect and understanding.
Why? Because they have simple means of communicating with each other. After all, how could complex things like skyscrapers or bridges be built without blueprints or engineering diagrams?
It is this easy to understand “big picture” of the business and IT relationship that has been missing.
To create this picture, and enable business and IT to speak a common language, understanding dataflows is critical. It is the understanding, documenting, and engineering of them which is key to managing complexity.
If we have a simple picture of how each dataflow moves across and through the assets of the business, the responsibilities, roles, risks and costs of every IT resource (or group of IT resources) employed in support of each business activity (and/or set of business activities) can be clearly visualised and, thus, understood.
By attaching value meta data to data flows and cost information to IT assets, we can start to assess the ratio between IT support costs and the value of the contribution of IT to the business.
Which means IT can speak to the board in the language it understands – that of money. It also means that IT will be fully documented, providing a standard for governance and a foundation for professionalism.
Critical times for the reputation for IT are fast approaching. For example, in the UK, the Companies Act of 2006 comes into force during October 2009. Directors and managers (including IT) could be jailed if they fail to ensure that appropriate IT systems are in place to store and retrieve data and that electronic communication with shareholders is robust and secure.
Without full documentation of assets, people and services and a clear understanding of how data flows through the business, many IT professionals, at least in the UK, could find themselves with more to worry about than a dubious reputation.
PJW
www.stromasoftware.com
Very interesting survey, and the disconnects are worrying. Unfortunately waiting for a hero to show up doesn't constitute much of a response. In my view there are two important initial steps. Firstly find a boardroom-ready CIO and then make her primary task to ensure that her boardroom colleagues understand their IT-related responsibilities. Then we might get somewhere.
I get into this in a big way in my new book - The IT Value Stack - A boardroom guide to IT leadership. More details can be found at my blog - The IT Value Stack.
I would agree that the solution starts in the boardroom. But, given my experience and the results from our last two years worth of surveys, is that the real challenge is making what comes out of the boardroom stick. For starters, getting the business execs to commit full-time business leaders to leading change initiatives instead of delegating it to IT project managers and then screaming when things go off the rails in monthly status meetings where they barely pay attention. While fixing the alignment problem needs to be systematic in the end and not a product of a few, any IT leader who helps to break an unproductive cycle is a hero in my book.