Give the Kid a Break
So Facebook CEO Mark Zuckerberg finally admitted that he screwed up his implementation of Beacon. Apologies get a bad rap these days (for good reason), and a lot of Facebook's critics are having none of it. They're right to stay focused on what Zuckerberg actually does to address users' privacy complaints. But I think we should give Zuckerberg a little credit.
Agree with him or not, Zuckerberg is taking risks and trying to craft a new business model for a market in which he's a pioneer. None of us really know the full potential of social networking-and expectations for Facebook are running so high that there's plenty of opportunity for it to crash and burn. And it will, if customers don't trust him.
As my colleague Kim Nash commented on Robert Scoble's blog , Zuckerberg ought to get at least a few points for experimenting and then adjusting course when customers pushed back. Innovation is a bloody mess much of the time. Facebook is a work in progress-not just for Zuckerberg, but also for users. Drivers of the first automobiles had to wear goggles and cover-ups to keep the bugs out of their eyes and the mud off their clothes. And there weren't any stop lights, either.
I happen to like Facebook. But I also like to have a say over what other people know about me. I signed MoveOn.org's petition against Beacon, and I've blocked the app for good measure. There's evidence, beyond this brouhaha, that most people want both disclosure of how their personal information is used and control over what they reveal.
There's a leadership opportunity here, if Zuckerberg can recognize it and run with it.
Print
Agree with him or not, Zuckerberg is taking risks and trying to craft a new business model for a market in which he's a pioneer. None of us really know the full potential of social networking-and expectations for Facebook are running so high that there's plenty of opportunity for it to crash and burn. And it will, if customers don't trust him.
As my colleague Kim Nash commented on Robert Scoble's blog , Zuckerberg ought to get at least a few points for experimenting and then adjusting course when customers pushed back. Innovation is a bloody mess much of the time. Facebook is a work in progress-not just for Zuckerberg, but also for users. Drivers of the first automobiles had to wear goggles and cover-ups to keep the bugs out of their eyes and the mud off their clothes. And there weren't any stop lights, either.
I happen to like Facebook. But I also like to have a say over what other people know about me. I signed MoveOn.org's petition against Beacon, and I've blocked the app for good measure. There's evidence, beyond this brouhaha, that most people want both disclosure of how their personal information is used and control over what they reveal.
There's a leadership opportunity here, if Zuckerberg can recognize it and run with it.
What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Most Discussed Posts
Cloud computing has emerged as one of the most significant game changers to hit the technology landscape in the past 20 years. With this massive expansion of the cloud, the perception of the IT organization is shifting from a utility player to a change agent. This eBook breaks down five ways progressive organizations are using cloud-based IT Management solutions to help drive innovation and become more strategic, including: adding visibility and analytics, speeding up time-to-value, lowering costs, improving prioritization, and providing a blueprint for future cloud deployments.
Read the white paper to see how IBM helped Citigroup deliver new services and enhancements to their 200 million customers faster.
There are 3 ways to modernize legacy applications: rewrite completely, acquire packaged solutions or migrate existing code. This paper explains why it's best to migrate and how IBM® Rational® software can help.
Accommodating specific lines of business can result in a hybrid ecosystem of applications and servers. The resulting complexity of this architecture makes for an environment that is costly to maintain and difficult to change when addressing new challenges.
This whitepaper will help you to define a mobile device passcode policy. Security managers must attempt to reconcile two opposing goals. They must: 1) create a passcode policy that is strong enough to protect the device if it is lost or stolen, while: 2) not annoying users with needless length or complexity.
This whitepaper, authored by The Radicati Group, looks at the key reasons organizations should consider moving to a cloud-based archiving solution. Email archiving solutions enable organizations to store, monitor, and collect electronic data exchanged by their users to comply with internal policies and regulations.
ATERNITY will showcase a 30-minute demo on how Fortune 500 companies are leveraging its award-winning FPI Platform to deliver a user-centric approach to Proactive IT Management.
For businesses to move forward and tap into the ever-expanding universe of Internet users and network-enabled devices, it's critical to learn how to make the transition to IPv6. Learn the critical steps your organization must take to make a seamless transition-and keep your business world connected.
Learn how IT teams can protect against spear phishing tactics. Harry Sverdlove, chief technology officer of Bit9 offers a frank discussion about spear phishing - the most common technique used in today's advanced attacks.
Learn how to build a solid business case for your migration to Red Hat Enterprise Linux so you can run leaner, innovate faster, be more flexible and own the New Now.
Social media isn't about you; it's about everything around you. As you consider how your customers want to communicate with you, social media is something that can't be ignored. But what should your strategy be? Is social media "just another channel?" What kind of a plan makes sense for your contact center and for your customers? Join our experts as they share their insight and research results.
Hardware tokens were a popular method of strong authentication in past years but the cumbersome provisioning and distribution tasks, high support requirements and replacement costs have limited their growth. The additional log-in steps that hardware tokens require and the resulting user frustrations have limited adoption and make them impractical for larger scale partner and customer applications.
Sponsored Links

