Tue, Aug 26, 2008 23:57 EDT

Marketing Support for the CIO and the IT Department

Posted by: Anonymous in Best Practices

Topic: Personal Management

Current Rating: Comments: 2

I am looking for a publicist with a good history of marketing the CIO, Director and IT department’s accomplishments internally and externally.

Preferably in Southern California.

Thank you so much

kikialan123@yahoo.com

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Wed, Aug 27, 2008 19:47 EDT

Suggestion - combine measurement and marketing

Posted by: Steve Lipka
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I had the opportunity to develop a couple of "business value of IT" documents for a client. These combined business metrics identified in IT's strategic plan with some good marketing - case studies, testimonials, some benchmarks, and good writing.

For one of the documents we had few metrics and the help of a marketing firm. For the next one, we had lots more meat and no marketing firm. I believe the latter was received more favorably. My experience with the marketing firm was that they tended to write fluff and over-inflate the accomplishments; we had to tone it down and keep it believable.

I suggest teaming someone on your strategic planning team who has a sense of metrics with a good marketing writer/publicist. I'll send some other thoughts directly.

Steve
---------
Stephen E. Lipka, PhD, CMC
Avatar Strategic Partners
slipka@consult-avatar.com
...Profit From Technology....

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Thu, Jun 25, 2009 23:32 EDT

Marketing IT through Service Catalog

Posted by: Song Bac Toh
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I recently wrote a blog entry about this subject of Marketing IT: http://www.servicecatalog101.com/2009/06/marketing-it.html.

If you are looking for a product based solution to help present IT in a better light or to help IT make its value case to the business, you may want to take a look at a Service Catalog with the flexibility to present a professional face for IT.

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