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Mon, Apr 27, 2009 15:27 EDT

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Posted by: Meridith Levinson in Best Practices Topic: Enterprise ManagementBlog: Career Connection
Current Rating: |
A bank in Texas banned the use of social networking sites in its hiring process. In an article with Texas Lawyer, the CEO explains why your company should, too.
In March, I railed against employers who use the Web and social networking sites to screen candidates for jobs at their companies. I argued that it's unfair for employers to base professional hiring decisions on personal information about candidates that they discover online. Such a use of the Web and online social networks is also potentially discriminatory, I noted in Job Seekers to Employers: Stop Snooping.
So when I recently read about a bank in Texas that prohibits internal staff and external recruiters from using social networks in its recruiting process, I was pleased to learn that at least one company refuses to use the web to snoop into prospective employees' personal lives.
For Houston-based Amegy Bank of Texas, the decision to ban the use of social networks from its hiring process was primarily driven by the CEO's desire to avoid "legal landmines", according to an article on Law.com via Texas Lawyer. Even though employers can legally troll social networking sites for information on prospective employees, they can still get into big legal trouble if they eliminate candidates from consideration for the wrong reasons. For instance, if an employer disqualifies a candidate for a job after finding out via the books on the candidate's Amazon.com wish list (turned up via a search engine) that she wants to get pregnant, the candidate could sue the employer for discrimination.
Amegy's CEO also established a 'no social networks in recruiting' policy out of "respect" to potential employees (and, presumably, to their personal lives), according to the article. (I should note, as does the article, that Amegy is investigating low-risk ways to incorporate professional networking sites, such as LinkedIn, into its hiring process.)
I think Amegy is being smart about limiting the use of social networking sites in its hiring process, and I hope more employers follow the precedent the bank is setting. Banning what amounts to online snooping will prevent costly and time-consuming litigation and will demonstrate that employers respect job seekers' and employees' privacy. It won't negatively impact employers' ability to quickly find talented candidates. Let's not forget that employers have been able to do this just fine for years without online social networks.
Whether you agree or disagree with me or with Amegy, I recommend reading Texas Lawyer's article. It's a quick, easy read that takes you through the CEO's thought-process on this controversial issue. It also clearly explains the myriad legal pitfalls associated with using social networking sites for recruiting, not to mention the systems and processes Amegy has put in place to enforce its policy.
In my opinion, I agree with Amegy. This is really dangerous ground for any employer. I just don't think the "legal" side of this issue has many precedents out there.
On another note, I have heard nothing but positive comments about Amegy. I think their moral "high-ground" should be applauded!
Waite Ave
Managing Partner
Universal Networking Services, LLC
Colorado-Texas-Indiana
www.apcdistributors.com
I read the article AND the Texas Lawyer article. I DISAGREE with Amegy and Meredith. Anyone who posts to a social networking platform knows they are putting stuff in the public domain. Also, it is well known that social networking is an increasingly important function within the business world. I equate it to a speeding freight train - you can either get on or stand on the tracks. There are companies who now use social networks exclusively for recruiting: Twitter and LinkedIn have tools for job search. I am currently in transition and use these tools daily. Most Career Coaches now include heavy emphasis on building your on-line brand on Facebook, LinkedIn, Twitter, etc.
There is a lot of discussion about how can social networks be used for business. Recuriting is only one example. The added connectivity of social networking will gradually be used for sales, customer service, polling customers and potential customers.
Don't get me wrong: I understand the risk of violating or being perceived to violate recruiting and labor laws. I think the answer comes from well enforced policies about usage of social networks. You could include a second question on an application. The first is DO YOU UNDERSTAND AND AGREE TO THE COMPANY CONDUCTING A BACKGROUND CHECK? The second would be "DO YOU UNDERSTAND AND AGREE TO THE COMPANY CONDUCTING AN INTERNET CHECK? Or something like this. Have HR people and/or hiring managers sign a statement that says they will NOT engage in ANY violation of recruiting/labor laws, and any such activity will result in immediate dismissal and potential prosecution.
Banning social networks is NOT the answer.
Utilizing social media in the hiring process is a smart way to discover the character of the person being hired. It's the public domain and a candidate must be aware of that and use caution in posting photos or comments that could come back to haunt them. As an employer, I'd certainly want to know if one of my employees loves to get high or is into risky behaviors that would cost me money/contracts/reputation down the line.
...whatever "risky" behavior a person engages in outside the office doesn't always affect that person's behavior at work.
The other thing is, so often these "risky behaviors" (such as extramarital affairs) are tolerated by and among executives, who help cover up the "transgression" when it's discovered. There just seems to be a double standard: one set of rules for the people in power and a different sent of rules for everyone else.
I think it's all an invasion of privacy to say the least-- (I go on Monster because I'm looking for a job, I'm not on Twitter or Facebook to look for work.) Is it ok to drive to someone's address on their resume to judge what kind of neighborhood they live in-- or neighbors they have?? Is it standard recruiting etiquette to call former employers asking for performance reviews?? No-- we leave that up to the references given by the candidate. But I have heard my employers not hire someone because they laughed too much-- is that grounds for legal action?? I don't know-- chemistry and all being very subjective.
At some time in the near future, there will be "best practices" set up for what amounts to online snooping from the convenience of your desk-top.