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Wed, Jan 23, 2008 17:30 EST

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Posted by: Michael Goldberg in News Topic: Personal Management Blog: Information Collective
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Watch Bill Belichick pace the sidelines of the upcoming Super Bowl championship game, and you might wonder what there is to learn from a guy known for his "hoodie" sweatshirt with cutoff sleeves. Listen to the coach of the New England Patriots speak to the media, with his taciturn answers for sports reporters' questions, and you might want to reach out and call a PR maven to help him.

But pay attention, even if you hate sports in general or loathe football in particular. If you take the time, you will find management gold nuggets in Belichick's approach that will help your work, no matter your style: tactical minder of details, manager and motivator of people from different backgrounds, corporate strategist. Even though professional sports is a business, business is not a sport; there are differences in the way we do things (maybe you don't have weekly tests, maybe they are daily or monthly; and you probably don't have press conferences after you finish a project). But there's something here for everyone.
Lesson No. 1: Immaculate Delegation.
Preparation is a given in any field, and football gurus love to discuss and dissect the pre-game work that goes into every week's match. And this point is certainly about identifying your organization's relative strengths and weaknesses compared to the competition--something that Belichick does with regular superiority. But he takes the effort to a higher level.
What Belichick does is to dissect situations so that every member of his team knows what they are supposed to do and when. And he explains that clearly and simply, so they understand their responsibilities and how they fit into the bigger picture. If you watch this laudatory video from NFL Networks, you will also see Belichick practicing these concepts, changing situations for his players so that they be prepared to adapt and perform when circumstances change.
This approach puts the players in a position to succeed. As a byproduct, Belichick uses this approach to emphasize teamwork and esprit de corps: no star employee can do the job alone. It takes a commitment from everyone to win.
Lesson No. 2: No Shortage of Manager Feedback.
On Jan. 13, the Patriots played the Jacksonville Jaguars in a playoff game. Jacksonville was very good. They were scoring points. Belichick met his defensive players on the bench.
"Do your job," the coach said in microphone range. "We talked about this all week. Everybody do your job!"
Belichick wasn't smiling. And notably, he wasn't using a clipboard to make his point visually. He was bringing his employees' minds back to their job responsibilities. No PowerPoint slides. Human connection, a blatant reminder about individual responsibility and each individual's accountability to the organization.
The employees noticed. The defense stiffened in the second half and the Patriots won the game. The project was a success.
Lesson No. 3: A Clear Focus on the Task at Hand, and Only the Task at Hand.
The Patriots have won every game they have played so far this year. But even in past seasons when they have not, the message from Belichick and his players is the same: we tackle our jobs one project at a time.
This is the mindset that earns Belichick his reputation for being a sourpuss on
Whether it's business or football you can always learn something from a Winner. Bill Belichick is a winner.
Belichick studied game films hard. He put in extra hours. He became and expert in his field. He understood the importance of being organized, networked and professional in everything you do. Belichick is a master at thoroughly researching and understanding your opponent before beating them. While this book is a great sports read; dig a little bit deeper and you have a great how to succeed in business book on your hands here. Bill's raw ability to coach players and his ability to get his message through will make he and the Patriots Super Bowl champs again this year.
A must read for anyone who likes to win.
The only shortcoming from Halberstam's book, The Education of a Coach; was that I was hoping to hear a little bit more from Belichick the man himself. Perhaps more first hand accounts of his low points (being fired at Cleveland) to his successes (first Super Bowl win over the Rams). Nonetheless, a great read.
Very timely article Michael Goldberg. But admit it wouldn't you rather have been able to see Brett Favre and the Packers as the Patriots' competition in the SuperBowl this February 3rd?
James Gingerich
Sr Partner Account Manager
Sybase iAnywhere Solutions
jgingeri@ianywhere.com
http://www.linkedin.com/in/jamesg2006
http://softwareindustryrant.blogspot.com/
I can't speak for Michael, but I can say that I certainly would have preferred to see the Patriots face off against the Packers rather than the Giants in the Super Bowl. I am a Patriots fan, but I'm also a Brett Favre fan (who isn't?), and it would have been great to see Favre in Phoenix.
Meridith Levinson
Senior Online Editor
CIO.com
The Packers would have been fun, same for Cowboys. But it's so difficult to get to the final contest, that I've stopped thinking that way--maybe I'm watching Belichick too closely! (The exception for me would have been in 2004, to see a Red Sox-Cubs World Series. Oh well.)
The Giants are a great matchup this Sunday based on the way both they and the Patriots are playing. Let's look for more lessons from each side.
No matter how good your results, cheating gets better results. Even when you get caught cheating you'll only get a slap on the wrist. Honesty and ethical behavior is for losers. That's the sad Belichick lesson.