Doing Business in Real Time

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The global economy has a life of its own, it lives in real-time, and we are all part of it. Hello brave new world.

Michael Hugos

Using Serious Games for Business Intelligence and Collaboration

Technology from the world of online games could be the next great new thing in business

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In games like World of Warcraft and EVE Online thousands of people log on simultaneously from around the world. The players interact with each other in real time using lifelike simulations of complex worlds. And in those worlds they form companies, join alliances and embark on missions in hope of fame and fortune. Question: How is this any different from what actual companies do in the global real time economy we now inhabit?

While companies and consultants are busy discussing business intelligence systems and web-based collaboration tools, perhaps we are overlooking an even more profound and powerful technology. Business intelligence systems are fine but maybe we need something more than pie charts, scatter plots and regression lines. Web-based collaboration tools like document sharing and video conferencing are good but maybe there is more to collaboration than just that.

[ I do lively presentations on this and related topics - mhugos@yahoo.com ]

Massively Multi-Player Online Games

Let’s use the game EVE Online to explore what else might be possible. This game is an example of what are known as massively multi-player online games (MMOGs). EVE Online is a single virtual universe with multiple planets and star systems and it can handle up to 300,000 players online at once. EVE is supported by arrays of blade servers working together to sustain its universe and carry out the actions of its players. It’s a cloud-based system that users anywhere can access through a web browser. Starting with the EVE home page below, here are some screen shots that illustrate this world and how it works (all screen shots courtesy of EVE Online, copyright © CCP 1997-2010).

EVE Online Home Page

The world of EVE is highly realistic in that it accurately models relevant laws of physics (like gravity, mass and motion) and laws of economics (like supply and demand). Within the constraints of these laws players are free to do whatever they wish and interact with other players as they see fit. So situations evolve as a result of the combined actions of all the players; nothing is pre-scripted. Just like in the real world, this world is an “unscripted, emergent experience” that comes about through the behavior of the players and the workings of the laws of physics and economics.

Highly realistic worlds

About 95% of every item or space ship in EVE is made by the players from scratch and sold through EVE’s central market system. Players create corporations and alliances to compete for economic and military success. And as players interact, other dynamics of the real world are also manifested in this virtual world – dynamics like psychology, sociology, politics, and culture. 

Powerful Business Intelligence and Business Collaboration Capabilities

Massively multi-player online games use moving 3D displays to present information from real-time data feeds. Unlike mere columns of numbers or line graphs or bar charts, these moving 3D displays provide a context that we humans are already programmed to understand (we see the real world as moving 3D displays). So the context provided by moving 3D displays enables people to more quickly orient themselves and understand what is happening and make decisions about how best to respond. This could also be the basis for a powerful business intelligence system.

People participating in an online game event see data generated by that event in real time and they see it from their own individual perspectives as the event unfolds. Below are two screen shots from EVE showing a battle

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