Doing Business in Real Time
About this Blog:
The global economy has a life of its own, it lives in real-time, and we are all part of it. Hello brave new world.
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“It’s September last year and I’m watching the stock market crash, but at the same time I see the Apple App Store is opening up. And I ask myself, where can I best spend my time? Alright, I decide, it’s September and by year’s end I’m going to learn how to develop apps for the iPhone.”
What Mike Bogovich has created in the time since that decision is an illustration of what can be accomplished with some determination mixed with astute use of new technology such as the iPhone or iPod, social media and Google Apps all tied together with a little bit of programming. Mike’s company, Burn The Box, is an example of what can happen when people go beyond just “thinking outside of the box” and instead take the next step - burn the box (that’s how Mike’s company got its name).
In a conversation recently, Mike described what he’s done this year. I’m not saying what Mike did is easy or that we should all be doing what he did, but I am saying it’s possible like never before to launch new ventures using agile approaches to explore possibilities and sometimes hit on something that delivers jaw dropping results. Mike acted on his decision by registering with Apple as an iPhone developer and downloaded all the video courses from Apple that explain the iPhone and how to program each of its features.
“My wife and I had planned a vacation in Mazatlan Mexico over New Years, so instead of lying on the beach reading a spy novel, I lay on the beach with my laptop and went through every one of those iPhone videos. What a great way to learn.” Mike doesn’t consider himself a hard core technical person. In recent years, after getting his MBA, he’s spent most of his time doing business process improvement and product marketing work. “My goal on the technical side was to have a clear idea of what I could do with the iPhone to launch an app in a short amount of time with a small amount of money. Then if it took off, I figured I could just keep adding features onto the original release.”
It Turns out Technology is the Easy Part
He came home from Mexico in January with a good feel for what he could do. And he found that the technology is actually the easy part compared to coming up with an appealing and unique idea for an application. A lot of people have similar ideas. He came up with several great ideas and after checking on the iTunes App store found there were others who had already beat him to market with apps for those ideas.
Mike decided he wanted his first app to be a game. And he didn’t want it to be an America only game; he wanted it to appeal and sell to people all over the world. He was also influenced by Wii games and by the Microsoft Live Network so that meant he wanted a game that was physical (like the user interface for Wii games) and that used the iPhone as a way for gamers to connect and communicate with each other (like the Live Network).
What he hit upon is the idea of using the iPhone to simulate throwing and catching a Frisbee. The iPhone has GPS capability and motion detection capability. By combining them he created a game where players hold their iPhones and make arm and wrist motions for tossing and catching a Frisbee. The iPhone senses the direction
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