Doing Business in Real Time
The global economy has a life of its own, it lives in real-time, and we are all part of it. Hello brave new world.
The soft grey light of a cloudy winter afternoon pours in through the plate glass windows of the Sky Deck Lobby on the 45th floor of an office tower in downtown Chicago overlooking Lake Michigan. A patented idea for an auction trading algorithm has become the intellectual capital for a promising new financial services company and a small startup team has assembled to build the first version of the system needed to get this company off the ground.
Sitting around a table strewn with notes and paper coffee cups is Peter Alsberg - COO, Eric Newhuis - CTO, and Gene Glaudell - Enterprise Architect. Gene is answering Pete’s questions about different cloud computing platforms that could be used to host the first version of the company’s financial service offering. “…now they’re not quite there yet but they are the best I’ve found and for a couple of extra dollars a month they’re also willing to do the sys ops and admin stuff; we don’t want to be distracted with that.”
[ I do lively presentations on agile startups and related topics - mhugos@yahoo.com ]
Pete is wearing a black blazer, white dress shirt and blue jeans. His longish hair tinged with grey is parted and neatly combed back. Wire frame glasses, a single black pen in his shirt pocket and an iPhone clipped to his belt complete the uniform of a modern day senior exec for a high tech startup that could take off like a rocket if it delivers positive results to the big early adopter customer Pete has lined up.
Eric is recounting his thoughts regarding another pressing issue. He’s dressed in blue jeans, a dark blue sweat shirt and black and silver Nikes, “The issue of authorization… I’ve got the kernel installed and I’m gonna move it into production with the client, but I still don’t know how we’re gonna do the authorization outside of the kernel.”

Behind Pete, through the plate glass windows, the view is of the Chicago Board of Trade building topped with the big art deco statue of Ceres (Goddess of Grain) and the CNA Insurance building, a tall rust red steel and glass skyscraper. Beyond that is Lake Michigan, fading off into the fog in the distance, its waters reflecting the diffused winter light of the low hanging clouds.
It’s a Tuesday afternoon, and softly, over the lobby sound system, come the lyrics of a song by the Moody Blues, “Tu-u-e-e-s-sday a-a-fter-noon, I'm just beginning to see; now I'm on my way. It doesn't matter to me, chasing the clouds away…”
“We have management of sufficient grey hair to know when enough is enough,” says Pete, “to know when to prune, when to cut, when to focus on the really important things we need to do.” Eric leans back in his black leather arm chair and listens.
“What we don’t like is somebody dictating what is the API to get outside of the cloud,” says Gene. The conversation continues for another five minutes or so. A consensus emerges.
Pete rises and walks over to the plate glass windows and stands for a moment looking out over downtown and