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Thu, Dec 27, 2007 18:04 EST
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Posted by: Miles_A_Smith in Rants Topic: Applications
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I recently read an article by Robert Kiyosaki, of "Rich Dad, Poor Dad" fame, who suggested that email was on its way out in the business world or at least a dying fad. On the contrary, email has grown, and with ISP's and other software getting better at catching spam emails, I think email is becoming more legitimate. Personally, email and text messaging allow me to initiate contact with people at a time convenient for me...then they can respond at a time convenient for them. Lord knows we are all busy these days and can't always respond immediately. Email also allows me to stay in touch with many more friends and business contacts than I would be capable of otherwise. From a business perspective, SPAM is becoming much less effective and somewhat less prevalent, thus enhancing the authenticity of marketers' email campaigns, but these still need to be targeted to very thinly-sliced niches. It is important to note that email CAN help keep information bombardment from driving you insane, but only if you "put your foot down". With the advent of Blackberrys and the ubiquity of laptops being taken home from work at night and on weekends, it is getting harder not to be inundated with information 24/7. If used properly (checking email only once a day or every other day), email can help us gain some control on the flow of information that we digest on a daily basis; although, initially, this might cause you to curl up into the fetal position and start crying for your "momma". The problem people run into with email happens when users (pun intended) attempt to utilize it as one would use IM and expect a response within 5 minutes of sending the email...or there will be hell to pay. Now we are getting into the addictive and destructive side of email. If anything, email, especially as a business tool (ie...email blasts that target a niche(s), exchange of business and personal information, etc.), helps people stay in touch in our increasingly fragmented world. It is truly becoming a more useful tool to manage life and reach customers who are sincerely interested in or need your product/service.
No I do not think so.
I do not think we need to provide any explanation why e-mail is not dead!
Ashish Ghoda
http://www.technologyopinion.com
I've seen this comment periodically (even by some CIOs I know) and the belief that email is going to somehow die, or fall out of favor, continues to amaze me.
Perhaps I’ve got tunnel-vision here as my first exposure to email was around 1990 (anyone remember NUpop?) and the way it has transformed society since I used that DOS-based mail reader is almost unimaginable. I just don’t see a cessation of email being a critical business application anytime soon.
How email is used will change however and I’m already seeing evidence of that. Unified Messaging will become the norm over the next 5 years, with email becoming part of a more holistic environment consisting of Voice/Email/IM/Text/Video and being used as more of single system that can be executed from whatever access point the business chooses to make available to their staff (i.e. Desktop, Laptop, Mobile Device or remote/Web). What method of communication is chosen by the parties involved will depend on factors such as speed/timing, formality, and what level of interaction is needed.
Email will likely evolve a bit into a somewhat higher level of formality and become more “task” driven, with users choosing that method when a more careful level of thought, consideration, and a thread of discussion carries a greater weight. It will also be the method of choice where highly rapid response-times are not necessary and will still be a major communication tool in follow-the-sun operations.
IM/Text will become (and has already become for many) the method of communication between people that already know each other well (interpreting emotional state or personality quirks via IM/Text with someone you don’t really know is difficult at best and could be disastrous at worst) and will be the choice of rapid communication and decision making scenarios where that familiarity exists.
Voice/Video will continue to be the highest level of communication short of direct face-to-face contact. With an estimated 7000+ possible facial expressions (which may or may not mean the same thing depending on culture and background) and at least as many differences in verbal tone and inflection, there will always be a need for an interaction level where those nuances can be recognized.
Sociologically, it will be difficult to change these aspects of communication unless there is a game-changing breakthrough (telepathy? Messaging implants?). The changes will be in the interface as everyone drives to reduce the number of interfaces they need to use to communicate. This is why you will see more push in the workplace to a Unified Messaging environment.
But the likelihood of email becoming this century’s snail-mail is highly unlikely.
Hi Everyone,
Email is certainly not dead and I don't see that happening any time soon either. It's like saying 'Google' is shutting down it's doors and going out of business. If the Internet was a body, email would be the heart or at least some other important organ that the body simply can't function without.
Email was the first real 'social' tool, however, email technology hasn't changed much since it's creation some twenty-odd years ago. Fortunately for all of us, email has been experiencing a subtle evolution over the past few years, almost as if it has been positioning itself, quietly, on the social graph.
Take for example, applications such as ours (Grouptivity DOT com). Grouptivity is a social email app developed for both publishers and end users. There are dozens of social email applications popping up all over the internet. It only seems natural for us to develop new inbox management methods because we all want to curb SPAM, share content and discuss thoughts, ideas, etc, with our very closest friends (such as those in our Address books).
No, E-mail is NOT dead. Long live the In-Box!
Social Groupie
Email is definitely not dead! Being a Director at a Fitness Center in New Zealand, we have found the public feels less intimidated making an email enquiry about facilities, prices etc, than those made by telephone or in person.
I believe with spam and other email 'washer-type' programmes increasing and becoming more effective, inter-business emails will increase. Email response may not have the immediacy of telephone, but then you don't have to deal with phone-tag annoyances either.