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Mon, May 12, 2008 17:49 EDT

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Posted by: Stephanie Overby in News Topic: Partner/Vendor ManagementBlog: Talent Show
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Hewlett-Packard confirmed late this afternoon that the company is indeed in "advanced discussions" regarding a possible "business combination" between it and EDS.
Media reports earlier this afternoon said HP plans to pay between $12 billion to $13 billion for EDS, citing unnamed sources.
It was a bolt from the blue in the IT outsourcing industry, for sure. "Most large outsourcing firms have been unwilling to partner or have too many vested interests," Dean Davison, vice president of outsourcing advisory neoIT, told me after hearing the news. Davison predicts the deal will be a catalyst for more of the same, particularly among Tier 2 IT service providers. (Analysts have been predicting that 2008 will be a year of consolidation among outsourcers.)
Short-term stock market response was as expected: "yay" for EDS, "nay" for HP.
Some HP watchers wondered why the company would buy slow-growth EDS now. (The Dallas-based vendor's earnings growth has averaged around 2.8 percent)
But HP has the cash to make this happen and it's probably a good move, says Adam Strichman, CEO of Nautilus Advisors. NeoIT's Davison notes that HP management could be in a good position to help EDS return to growth mode. HP recently reorganized its own services business in what looks like a move to clear the decks for the EDS buy, says former EDS executive and current CEO of Everest Group Peter-Bendor Samuel, adding that HP can eliminate a lot of "EDS overhead."
Bulking up the services side would better HP's position against its bigger IT services brethren like IBM and Accenture. It could even enable HP to shed that darn printer business once and for all.
The combined company would become the largest desktop services company in the industry. And an HP-EDS could offer very attractive pricing updates for mainframe migration, says Davison.
Industry watchers don't expect the deal to go through until late in the fourth quarter, at the earliest. EDS clients will notice little change immediately. HP's current outsourcing clients should expect to be transferred to the EDS side of the house, since its IT services business far outweighs anything HP has built to date. (For more on what to do to protect yourself during vendor M&A activity, see Five Steps to Take If Your Outsourcing Service Provider Is Sold.)
Should the deal go through, the only real gap that would remain in Mark Hurd's burgeoning IT services portfolio would be in the management consulting department, according to Davison.
Watch out, Accenture. You could be next.
Both HP and EDS taken separately were giants; their combination is a mega-giant. That said, the acquisition might make more sense from a shareholder’s point of view than from a customer’s perspective. This impression is confirmed by the structure of the official press release, which focuses first on the benefits for the shareholders, and in terms that are much more positive than for the benefits for the customers:
“First and foremost, this is a great transaction for our stockholders, providing tremendous value in the form of a significant premium to our stock price.”
The benefits for the customers look way less tremendous:
“It's also beneficial to our customers, as the combination of our two global companies and the collective skills of our employees will drive innovation and enhance value for them in a wide range of industries.”
This merge comes at a time where US companies are spreading mega-deals from large single contracts over multiple, smaller providers. Customers are looking for better reactivity and responsiveness, not necessarily larger size.
I am willing to bet that the real winners in today’s market are not going to be the largest suppliers, but the ones that are focusing their efforts on their customer’s satisfaction.
When I first saw this deal announced I began to look at how it would effect smaller companies that compete in the space. Companies such as my own, SmallCart Systems, would see business as usual. The reason being, as the last comment states, as HP and EDS grow larger the competition (IBM, Accenture, CA, etc) will be forced to consolidate as well to gain potential market share.
However, as these companies consolidate they will lose customers in the shuffle. Some customers may lean towards working with smaller consulting firms because they won't feel like they are lost in the shuffle. In the past, I've spoken with many clients that are really fed up with the red tape and bureaucracy involved with big vendors. They prefer to begin a relationship with a smaller vendor. So from my perspective the companies that will benefit the most from fleeing customers would be the Bearing Points, Column Technologies, Compucom, Unisys.
It has also been apparent that in consultation services the talent is usually better from the boutique firms than from the larger vendors. Large vendors often hire college graduates and put them in client serving roles right away. Boutique firms often do not have the ability to rely on branding and are forced to hire experienced candidates from the get-go. So in short, the collaboration and talent of two large vendors usually leads to more red tape, less collaboration amongst teams, and increase internal politics to move up the corporate ladder.
I see more customers moving from the larger vendors to the smaller sized vendors over the long term.