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Mon, Apr 20, 2009 16:48 EDT

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Posted by: Thomas Wailgum in News Topic: ApplicationsBlog: Enterprise Software Unplugged
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Oracle's announcement of its intended $7.4 billion acquisition of Sun has certainly shaken up the hardware and server operating system (OS) business markets.
During the next several months, important questions will have to be sorted out by Oracle, such as can the Silicon Valley behemoth succeed in a subsuming Sun's wares and employees into its own world, and will Oracle be able to achieve the lofty earnings predictions made by CEO Larry Ellison?
But another critical question is this: What will be the effect of this transaction on Oracle's other main product area: business software applications, such as its ERP, CRM, supply chain and BI lines?
And, of course, how will this affect Oracle's number-one competitor in the space: SAP?
It's all speculative at this point in the process, of course, but the collateral damage to SAP could be significant.
"This deal is very, very complementary for Oracle," Laura DiDio, principal analyst at researcher Information Technology Intelligence, told Infoworld.com. "It gives them instant credibility with hardware, virtualization, open source, storage and cloud computing."
Oracle's Ellison was naturally bullish on the deal. "The acquisition of Sun transforms the IT industry, combining best-in-class enterprise software and mission-critical computing systems,” said Ellison, in announcing the deal. "Oracle will be the only company that can engineer an integrated system—applications to disk—where all the pieces fit and work together so customers do not have to do it themselves. Our customers benefit as their systems integration costs go down while system performance, reliability and security go up."
Even if Ellison's rosy estimates and expected synergies are half correct, the long-term implications for SAP could be harsh.
First off, Oracle will now have control over Java. The consequence of that is huge, notes Jack Gold, founder of J. Gold Associates, via e-mail. Oracle will have the "ability to kill off an imminent threat to its database hegemony in the MySQL open source database," Gold notes. "Control of Java, at the core of Oracle’s enterprise software products and similarly for many of its competitors, is a real coup for Oracle and Larry Ellison."
Gold writes that this scenario won't make IBM or SAP "very happy," since they have also built some of their key business software offerings around Java.
Bruce Richardson, AMR Research's chief research officer, blogged today about the "pain" SAP customers and CIOs are feeling because they don't have a good grasp of SAP's roadmap right now.
The challenges these customers are facing today, Richardson writes in "SAP's New CEO to Inherit Far More Complex Product Set," are "mixing and matching transactional, analytical and collaborative applications in some combination of on premise, on demand and in the cloud," which produces the pain.
But not knowing SAP's release schedules, he adds as an example, adds higher degrees of difficulty to the already-challenging IT process. "In meetings with SAP customers," Richardson writes, "we usually hear the same request unanimously: 'Please help get SAP to provide us with product roadmaps.'"
If Oracle can chart a "cradle to the grave" roadmap that includes new Sun-related options, then Oracle could have a huge competitive advantage over archrival SAP.
That's assuming, of course, that Oracle will succeed in incorporating and integrating Sun's assets into Oracle's products sets and corporate culture. Recent history—the friendly and not-so-friendly Oracle takeovers, such as with PeopleSoft, JDA and Siebel—would tell us
I'm pretty sure SAP is not alone among software vendors who are concerned about Oracle's control of Java. Will SAP counter by leveraging partnerships with IBM, MSFT and HP? The SAP product roadmap is more complex (and robust) than 5 years ago, but Oracle's applications roadmap has its share of challenges too.. Oracle will have to make sure this acquisition does not dilute its focus away from the business applications marketplace, which is dynamic and complex in its own right.
Thomas, I usually like your stuff but I don't agree with your assessment that SAP is the loser of this deal at all.
Here's why:
1. SAP does have product roadmap issues and questions, but Oracle's ERP product roadmap is even fuzzier. Try getting a clear answer about Fusion. There's no way that Oracle has a huge advantage in the ERP roadmap area.
2. If anything, Oracle's SUN acquisition is a distraction for Oracle in the ERP space. It might help on the IBM front, but I don't see how SUN helps Oracle compete with SAP. If I'm an Oracle ERP customer, I have to wonder how buying SUN is going to help Oracle serve me better in the ERP space. SAP sales can make the case that Oracle is distracted while SAP is focused on solving ERP business problems.
3. Some people seem to think that many of SAP's key business applications run on Java. That's not really true - SAP's core ERP apps and Business Suite apps are almost all ABAP-based. In general, SAP is reaffirming its commitment to ABAP over Java.
4. SAP does have a stake in Java in non-core apps, but that's all based on code dependencies on the Java Virtual Machine - an independent set of standards that many, many companies rely on besides SAP.
SAP is definitely not thrilled that Oracle will control Java, but it's not a huge body blow either. SAP had already come to the conclusion that ABAP was the future in terms of supporting their transactional core applications. Of course, if SAP had rewritten its entire suite in Java as some thought they would years ago, that would be different. But it didn't happen.
Jon Reed, President, JonERP.com